On September 16, 2022 Graphics card manufacturing company EVGA had announced to the Personal Computer industry that they are planning on cutting the cord, and stopping their partnership with Graphics Card Corporation Nvidia, according to the following forum posted by Product Manager at EVGA Jacob F. on the Official EVGA forum.
“EVGA will not carry the next generation graphics cards. EVGA will continue to support the existing current generation products. EVGA will continue to provide the current generation products.” and that “EVGA is committed to our customers and will continue to offer sales and support on the current lineup. Also, EVGA would like to say thank you to our great community for the many years of support and enthusiasm for EVGA graphics cards.”
The reason for this sudden retirement according to Tech news reporters Gamer Nexus, JayzTwoCents, and LinusTechTips’s Techlinked was because of Nvidia being a “bad partner overall” with EVGA claiming that Nvidia wouldn’t tell them how much they would have to pay to obtain GPU cores before publicly announcing the price of cards like the RTX 3080, specs prices and other info about cards would go to journalist first, and Nvidia would purposely limit EVGA’s designs on cards, and on top of all of this Nvidia turned themselves into a competitor with selling cheaper cards that they themselves would produce with these cards benign called the “founders edition cards” making the partnership between the business giants a bit of a “why am I here” moment.
However, while this news about EVGA leaving the Graphics Card industry is shocking it is not over for EVGA as a company, because they have always found success in other Personal computer units they have produced including: Computer Power supplies, Motherboards, and Peripherals like mice and keyboards, and with these ties with Nvidia being broken, if Nvidia plans to keep partnership with their other partners they will have to soften up their rules and not be so harsh, along with prioritizing their relationship with those companies. In life we as people have relationships with others whether that being good or bad, business or purely just friendship. As IB learners we are Caring to those we meet along the path of life, we are Communicators when we need to address something that needs to be addressed, and we are reflective when a relationship goes wrong so that we can potentially mend that relationship that is falling, and strengthen others